Our services

Our custom software and web services

We design and build websites, SaaS products, CRM and ERP systems and internal business tools for growing companies and for agencies. Budgets run from €900 to €45,000 depending on scope, first deliverables in three to six weeks, and a firm quote within 24 hours.

Why build custom software at all?

An off-the-shelf product asks you to adapt your organisation to how it works. Custom development does the opposite: the code follows your process, your vocabulary and your rules. That is not always worth it — for accounting or payroll, a market SaaS product remains the right answer, and we will tell you so.

Custom work earns its place when your process is what differentiates you, when no product covers more than seventy percent of the need, or when you are already compensating with shared spreadsheets. Over three years the arithmetic often favours building: a tool built once and maintained usually costs less than a per-seat subscription that grows with every hire.

We cover the whole chain, from scoping to search visibility, with one point of contact. That is what removes the back-and-forth between a design studio, a development agency and an SEO consultant each pointing at the other.

How much does custom development cost?

These are our real ranges, set against French market rates, in euros excluding tax. They cover design, development, testing and deployment to production.

Price comparison: French agency, French freelancer and Externalize
ServiceFrench agencyFrench freelancerExternalize
Essential brochure website (4–5 pages)2 000 – 5 000 €1 200 – 3 000 €900 – 1 500 €
Custom brochure website (5–8 pages)6 000 – 15 000 €3 000 – 8 000 €1 500 – 5 000 €
Custom e-commerce website15 000 – 40 000 €8 000 – 20 000 €4 500 – 13 000 €
Web app / SaaS (MVP)30 000 – 80 000 €15 000 – 40 000 €12 000 – 30 000 €
Custom CRM25 000 – 60 000 €12 000 – 30 000 €9 000 – 25 000 €
Custom ERP (per module)40 000 – 120 000 €20 000 – 60 000 €15 000 – 45 000 €
Internal tool / automation10 000 – 40 000 €5 000 – 20 000 €4 000 – 15 000 €
Website redesign5 000 – 20 000 €2 500 – 10 000 €1 500 – 6 000 €
Monthly maintenance300 – 1 500 €/month150 – 600 €/month90 – 400 €/month
Developer day rate500 – 900 €/day350 – 650 €/day180 – 320 €/day

Are you an agency? We work white-label

A large share of our work is production for web and marketing agencies. Deliverables go out under your brand with no mention of our studio, and an NDA is signed before anything starts. You keep the client relationship and the margin; we take the production load.

Three ways to work together: fixed-price projects for a defined scope, a dedicated team billed by the day (€180 to €320), or on-demand tickets to absorb peaks. The details of the white-label arrangement — NDA, intellectual property, communication — are covered in our dedicated guide.

Why a team in Madagascar?

Our studio is in Antananarivo. Madagascar sits at GMT+3, one to two hours ahead of Western Europe depending on the season. Working days overlap almost entirely, which matters on any project that needs decisions made the same day rather than the next one.

The team works in French and English. On a project where the specification lives in conversations rather than in a document, removing the translation layer is the single biggest practical difference with a team several time zones away.

Then there is cost: 50 to 70 percent less than a Western European agency at the same level of seniority. You are not paying for less experience, you are paying for lower overheads. On a forty-day project that difference is commonly €15,000 to €25,000.

Ready to outsource your next software project?

Web app, internal tool or website — tell us about your project and get a free quote within 24 hours. Offshore rates, senior-level quality, no commitment.